Anticipation for Broken Clock’s grand opening was growing for nearly a year. This weekend, I was lucky enough to finally get in the doors and try their beer. The brewing cooperative officially moved into the turnkey space previously occupied by 56 Brewing, and it was a hit!
Broken Clock’s cooperative model is based on a handful of others in the country. Despite there being a few to reference, one such cooperative is in the Northeast Minneapolis brewery’s own back yard: Fair State.
According to Jeremy Mathison, the folks at Fair State were a great help in getting Broken Clock’s business up and running. Several people from Fair State’s team also attended the grand opening party to show support, a testament to the collaborative potential of craft beer and especially of cooperative breweries.
While the brewery’s production space is off the main drag of Northeast’s taproom trail, and it’s not open for full pints regularly, it’s worth stopping by. The patio manages to turn a dirt parking lot into a relaxing getaway within the city. While I’m all for Minneapolis’ offerings of overpriced brunch with no free parking and $12 side salads, it’s a treat to get “off the map” and enjoy a beer in an environment that feels like a neighborhood cookout.
I tried a pint of the Lavender Uprising, a lavender-infused IPA (7.5% ABV, 89 IBU). I’m a sucker for both lavender and IPAs to begin with, but this beer really did blow me out of the water.
When I visit a recently-opened taproom, I set my expectations quite low. In my experience, many breweries open with sub-par beer simply because they didn’t allow themselves enough time to train on the equipment or fine tune their recipes. Plus, they’re usually five months past their projected opening date, so they’re hurting for some cash.
It’s clear this was not the case for Broken Clock. My beer was well-balanced, crisp without leaning too heavily on hop bitterness, and complemented with just the right hint of lavender.
I solicited advice from a few people who sit on Broken Clock’s Board of Directors. Each member was not only thoughtful, but also quick to offer their meaningful insight.
Jeremy: This has been my favorite quote since I heard it in high school. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou. I try to make people feel loved and feel understood. You will always have your differences with people, but you can still make them feel good.
Matt: Follow after peace. My dad told me that at a young age. When you follow peace, it’s hard for negativity to come around.
Sarah: It sounds cliche, but I try to be truly present wherever I am. It’s easy to get sucked in to a busy schedule, but it helps when you are in an environment like this. (Sarah is also a total badass who teaches self defense classes, trains in MMA, works full-time, has brewed her own beer, and sits on the Board of Directors for a brewing cooperative. So, yeah, I’ll take her advice.)
Each piece of advice demonstrates the Broken Clock team’s commitment to their brand. According to their website, they “aspire to make a difference by empowering people, inspiring passion, and fostering collaboration in our community.” No more punching a clock, no more rushing from one place to the next; Broken Clock is a place where time is suspended and we invest a little more in what matters.